News & Politics
"In a subtle way, you can shake the world."
― Mohandas Ghandi
― Mohandas Ghandi
Sinclair Broadcasting System Forces Anchors To Read Their Script
by Christina Maldonado '19
The Sinclair Broadcasting Group has given the public a different outlook upon journalist. Last month, a variety of news stations across the United States had their anchors read identical speeches on air, which was constructed by the Sinclair Broadcasting Group. Sinclair Broadcasting group is not as well known as Fox News’s News Corp. or CNN’s Turner Broadcasting System, but the company owns the largest amount of local television stations in the country. It has 193 stations with in 81 broadcast marketing that is stretched from coast or coast.
The speech also included a warning regarding fake news , promised to report fairly and accurately; the news stations also asked their viewers to visit their website and comment “if you believe our coverage is unfair.”
Many viewers may have noticed that reporters were reading the same script, but the video director of Deadspin, Timothy Burke was suspicious. Mr. Burke had read a report last month from CNN, and it included quotes from local station anchors who were “uncomfortable” with the speech. Burke tracked down the stations and discovered when each had aired, he referred it to as a “forced read.”
The Seattle Post-Intelligencer published a copy of the speech last week, and reported that employees at a local news station at KOMO were “unhappy” about the script. On March 7th, CNN reported that the senior vice president of news Sinclair, Scott Livingston had read “almost the exact same speech” for a segment that went out a year ago.
The broadcast areas of Sinclair stations voted for Trump over Hillary Clinton by a 19-point margin, according to an analysis of the company’s markets by The Washington Post’s Philip Bump. President Trump tweeted about Sinclair, “ Do funny to watch Fake News Networks, among the most dishonest groups of people I have ever dealt with, criticize Sinclair Broadcasting for being biased. Sinclair is far superior to CNN and even more Fake NBC, which is a total joke.”